About us
The St.Gallen-Lake Constance region is the political, economic and cultural centre of Eastern Switzerland. Culture and knowledge transfer have always numbered among the core competencies of the region. As a non-profit organisation, St.Gallen-Bodensee Tourism does its part to promote the city and region as an attractive business location, place of learning and cultural centre with a high quality of life. As a tourism destination, St.Gallen-Bodensee Tourism is actively engaged in the following areas:
- Conferences (creating, sharing and implementing knowledge)
- Culture and leisure
- One-day tourist excursions
It thus also contributes to shaping local and regional identity and enables greater economic value to be generated.
St.Gallen-Bodensee Tourism is committed to all projects and initiatives designed to enhance the region’s reputation and image as a destination. To this end, the organisation teams up with companies with a similar focus. It supports projects with regional relevance through its two core competencies of organisational and marketing skills. And – when positive momentum is generated for tourism – it also contributes staff and financial resources to help implement projects.
Mission
Together with our partners and affiliated organisations, we create added value for guests and local residents with the aim of stimulating interest in our region. Our work is characterised by strong customer focus, market presence and leadership.
At the heart of these efforts are our employees, the strict compliance of our working methods with the St.Gallen Model for Destination Management® and a constant review and, if necessary, adaptation of tourism structures. Well-defined objectives, flat hierarchies and clearly delegated responsibilities and powers create motivating conditions and encourage efficient working practices.
How we see ourselves and our role
St.Gallen-Bodensee Tourism is a marketing and sales organisation with system leadership. Our primary mission is to offer tourism platforms for service providers of all kinds and help them develop their services, focusing on selected themes. They are part of the destination strategy and are systematically integrated into our marketing activities. The service providers can position themselves and their products and services within these themes. The primary aim of St.Gallen-Bodensee Tourism is to ensure that locals and visitors perceive the St.Gallen-Lake Constance and Eastern Switzerland region as an attractive, authentic and exciting place to live, spend their holidays and conduct business. We achieve this aim, in particular, by strictly complying with our guiding principles and upholding our values in everything we do.
How we conduct ourselves
Conscientious, team-oriented, loyal. We are inclusive, not exclusive. In a team, we can move mountains. We think long-term and cultivate partnerships without abandoning our principles.
Straight-forward, approachable. Our interactions are easy-going, we laugh and have fun together. But when the situation demands, we challenge our peers, always remaining respectful.
Persistent, tenacious, tough. We have great endurance and persevere to attain our goals. We never lose sight of our goals and think in terms of solutions, not problems.
Attentive, confident. We are self-assured and professional in our conduct and do not shy away from the spotlight. We offer convincing arguments and are never presumptuous.
Proud. The enthusiasm we have for our region is contagious. We radiate positive energy without seeming arrogant.
Modest, resilient. We have high expectations – of ourselves and our surroundings. However, we always remain realistic in our assessment of what’s possible. We take criticism seriously, but not personally.
Calm, level-headed, clear. We have a firm grip on what we do. We work carefully and strive to achieve the highest level of quality in everything we do.
Our guiding principles
- We are a marketing and service organisation and communicate effectively in selected markets thanks to an intelligent marketing mix.
- We make the products and services of the destination visible and tangible through effective product management.
- We do not have our own products, but primarily act as a marketing platform where the pooled products and services of the providers can be booked. The only exceptions are the guided city and themed tours as well as the experience management products.
- We are committed not only to our guests but also to local residents who are always at the heart of our efforts. Paying attention to the needs and interests of locals is what makes them good hosts.
- We respect the environment and always treat it with care.
